Client
Astral Money
Service
Website, Mobile App, Branding, Presentations
Challenge
Consumers have concerns about crypto services; lack of quality and trust due to not understanding the processes and where their money is. There is a lot of opportunity to make and save money, so the product must communicate and use terminology that is simple and easy.
Your multi-chain wallet
Get access to all tokens that are supported on the platform and hide by small balances so you can stay focussed on your portfolio.
Send, receive and swap on mobile
You can send to saved contacts and even use an email identifier to send a transaction if they are also on the same platform.
Key findings
Users feel overwhelmed with the complexities of blockchain technology and crypto management.
Users seek clear and secure methods to yield high income rates through on-chain technologies.
Trust and user-friendly interfaces are crucial for widespread adoption of blockchain-based platforms. Setting them apart from potential high risk scams.
Actionable notes
Refer to crypto-currency as digital currencies
Constant use of FIAT/Real world money vs digital
Highly accessible for every user
Simplify all terminology used to describe blockchain processes
Join my newsletter where I share valuable resources and insider knowledge.
